SMS Marketing strategies with impact

A look sky view of SMS marketing

SMS marketing is one of the most effective ways to reach out to your customers and build relationships with them. It’s no surprise then that businesses are increasingly turning to SMS marketing to reach their target audience. But, with so many different strategies and tools available, it can be difficult to know which ones are the best.

In this blog post, I will be providing you with a comprehensive guide to SMS marketing, including the best practices and tips to ensure your success. I will also be discussing the benefits of SMS marketing, the statistics behind it, and the tools and services you need to get started. Finally, I will be providing you with some case studies of successful SMS marketing campaigns.



What is SMS Marketing?
SMS marketing, also known as text message marketing, is a form of digital marketing that uses text messages to reach out to customers. It’s an effective way to communicate with customers, as it is quick, cost-effective, and easy to measure.

SMS marketing is used to send promotional messages, discounts, and special offers to customers. Additionally, businesses can use SMS marketing to send reminders, confirmations, and updates. As long as businesses are compliant with the TCPA (Telephone Consumer Protection Act) and GDPR (General Data Protection Regulation), SMS marketing is a great way to communicate with customers.



Benefits of SMS Marketing
SMS marketing has a lot of benefits for businesses. Here are some of the most important ones:

Reach a Wide Audience: SMS marketing is a great way to reach a wide audience. With SMS marketing, you can send messages to an unlimited number of people in an instant. This is especially useful for businesses that are looking to reach a global audience.
Low Cost: One of the biggest advantages of SMS marketing is that it is cost-effective. Compared to other forms of marketing, SMS marketing is much cheaper and can reach more people in a shorter period of time.
High Open Rate: SMS messages have a much higher open rate than other forms of marketing. According to research, SMS messages have an open rate of 90%. This is much higher than other forms of marketing, such as email which has an open rate of only 20%.
Increased Engagement: SMS messages are more likely to be read and responded to than other forms of marketing. This means that businesses can use SMS messages to increase customer engagement.
Easy to Measure: One of the benefits of SMS marketing is that it is easy to measure the success of your campaigns. You can track the open rate, click-through rate, and response rate of your messages. This will help you to understand what’s working and what’s not so that you can make the necessary changes.


SMS Marketing Statistics
SMS marketing is an effective way to reach customers, but is it really worth the effort? Here are some of the most important statistics on SMS marketing:

The average response rate for SMS messages is 45%. This is much higher than other forms of marketing, such as email (12%) and social media (2%).
The average open rate for SMS messages is 98%. This is much higher than other forms of marketing, such as email (20%) and social media (5%).
The average click-through rate for SMS messages is 36%. This is much higher than other forms of marketing, such as email (2%) and social media (1%).
The average conversion rate for SMS messages is 6%. This is much higher than other forms of marketing, such as email (1%) and social media (0.2%).
These statistics show that SMS marketing is an effective way to reach customers and increase engagement.



SMS Marketing Strategy
Now that you know the benefits and statistics of SMS marketing, it’s time to create your SMS marketing strategy. Here are some of the key points to consider when creating your strategy:

Set Goals: The first step is to set your goals. Think about what you want to achieve with your SMS marketing campaigns. Are you looking to increase sales? Generate leads? Increase customer engagement? Once you have set your goals, you can start developing your strategy.
Analyze Your Audience: Before you start sending out messages, you need to know who your target audience is. Analyze your audience to understand their needs and interests. This will help you create messages that are tailored to their needs and interests.
Create Messaging Templates: Once you have analyzed your audience, it’s time to create your messaging templates. Create messages that are personalized and engaging. Remember to keep the messages short and to the point.
Promote Your Messages: Promote your messages through various channels, such as social media, email, and your website. This will help you reach a larger audience and increase your chances of success.
Track Your Results: Track the results of your campaigns. This will help you understand which messages are working and which ones are not. This will help you refine your strategy and create more effective messages.


Creating Your SMS Marketing Plan
Now that you have your strategy in place, it’s time to create your SMS marketing plan. Here’s what you need to do:

Choose Your Platform: The first step is to choose your platform. There are a number of platforms available, such as Notigraph, which offer SMS marketing services. Choose a platform that meets your needs and budget.
Test Your Messages: Once you have set up your campaigns, test your messages. This will help you identify any issues and make sure that your messages are effective.
Monitor Your Results: Monitor the results of your campaigns. This will help you understand which messages are working and which ones are not. This will help you refine your strategy and create more effective messages.


Best Practices for SMS Marketing
Now that you have your plan in place, it’s time to look at the best practices for SMS marketing. Here are some of the most important best practices to keep in mind:

Personalize Your Messages: Personalize your messages to make them more engaging. Include the recipient’s name, and tailor the message to their interests and needs.
Keep it Short and Simple: Keep your messages short and to the point. Long and complicated messages will not be read or responded to.
Offer Value: Make sure that your messages offer value to the recipient. This could be in the form of discounts, special offers, or useful information.
Avoid Spam: Avoid sending spammy messages. Make sure that your messages are relevant and engaging.
Use Call-to-Action: Include a call-to-action in your messages to encourage customers to take action.


SMS Marketing Tips
Here are some additional tips to help you maximize the success of your SMS marketing campaigns:

Timing is Everything: Make sure to send your messages at the right time. This will ensure that your messages are read and responded to.
A/B Test Your Messages: A/B test your messages to identify which ones are the most effective. This will help you create more effective messages in the future.
Send Reminders: Send reminders to customers to increase engagement. This could be in the form of reminders about upcoming events, discounts, or special offers.
Monitor Feedback: Monitor customer feedback to identify any issues. This will help you make the necessary changes to ensure the success of your campaigns.

SMS Marketing Tools and Services
There are a number of tools and services available to help you with your SMS marketing campaigns. Here are some of the most popular ones:

Notigraph: With its easy-to-use interface and ability to reach your target audience in a personal and timely manner, it's no wonder why businesses are choosing Notigraph to make their campaigns a success. Plus, with Notigraph, you can say goodbye to the hassle of complicated analytics and automation tools, making SMS marketing a relentlessly easy! Adding Notigraph to your linktree is a breeze, you can do it in minutes and effortlessly build your SMS marketing followers via links!
Twilio: Twilio is a cloud-based communication platform that allows you to send and receive SMS messages. It also provides powerful analytics and automation tools to help you manage your campaigns.
Sendinblue: Sendinblue is an all-in-one marketing platform that allows you to send bulk messages to your customers. It also provides advanced analytics to help you understand customer behavior.
Clickatell: Clickatell is a cloud-based messaging platform that allows you to send and receive messages. It also provides powerful analytics and automation tools to help you manage your campaigns.
EZ Texting: EZ Texting is a SMS marketing platform that provides a wide range of tools to help you manage your campaigns. It also provides powerful analytics and automation tools to help you understand customer behavior.

Companies that have succeeded with SMS in the past
SMS marketing has been a popular and effective method for businesses to reach customers and drive sales. Here are some examples of successful SMS marketing campaigns from well-known companies:

Pizza Hut: The company utilized SMS to send promotional messages, order confirmations, delivery updates, and exclusive offers to customers, which resulted in an increase in sales and engagement.

Starbucks: The coffee giant used SMS to send customized offers and rewards to its customers, resulting in a boost in sales and engagement.

Gap: By sending personalized discounts and offers via SMS, the clothing retailer saw a spike in sales and customer engagement.

Burger King: Time-sensitive offers and deals sent via SMS helped the fast-food chain drive sales and increase customer engagement.

Ikea: The furniture retailer utilized SMS to send reminders about upcoming sales and exclusive offers, resulting in increased sales and customer engagement.

Conclusion
SMS marketing is an effective way to reach out to customers and increase engagement. In this blog post, I have provided you with a comprehensive guide to SMS marketing, including the best practices and tips to ensure your success. I have also discussed the benefits of SMS marketing, the statistics behind it, and the tools and services you need to get started. Finally, I have provided you with some case studies of successful SMS marketing campaigns.

If you’re looking to increase sales, generate leads, and engage with your customers, then SMS marketing is a great way to do it. So, what are you waiting for? Get started today with Notigraph, and start texting your way to success.

Published on: 01/26/23

Back to articles